Dealer software for independent lots — without the $600/mo DMS.
Inventory with true cost per unit, reconditioning, a customer CRM, test drives and the paperwork — so you know the margin on a car before you shake hands. Buy once. Runs offline. Your data never leaves your computer.
One-time payment
No monthly seats or modules. The price you see is the whole price.
Works offline
No internet required to open it, run it or print from it.
Your data stays on your PC
No cloud, no server, nothing to leak. Records live on your own disk.
Double-click and go
No install, no account. Unzip it and it opens in the browser you already have.
What it does
Made for independent lots and used car dealers — not the big groups.
Inventory with true cost per unit • reconditioning • customer CRM • test drives • sales orders & invoices • simple reporting.
What the car actually cost you
Purchase price, transport, reconditioning, parts and fees roll into one figure. Margin stops being a guess.
Days in stock, in your face
The dashboard sorts your ageing units first, because the car nobody looks at is the one costing you money.
A CRM that fits a lot, not a franchise
Who called, about which unit, what you promised and when to call back. Nobody has to learn a franchise-grade CRM to log a phone call.
Documents ready to print
Sales orders, delivery notes and invoices with your logo, plus a full report pack for the month.
Why lots switch
You're not really choosing between two DMS tools.
You're choosing between paying once and paying every month, forever, for a franchise-store DMS sized for departments a ten-car lot doesn't have.
| OwnDesk Dealer | DealerSocket / VinSolutions / Frazer / Dealertrack | |
|---|---|---|
| Price | $ 49.00 once | $150–$600/mo plus setup |
| Works offline | Yes | No |
| Your data stays on your PC | Yes | No — lives on their servers |
| Seats / modules | None to count | Priced per seat and per module |
| Setup | Unzip, double-click | Onboarding, training, contract |
Competitor pricing is publicly listed and may change — check their sites for today's figure. OwnDesk Dealer doesn't do DMV e-filing, lender integrations or feeds to listing sites; if those are why you want a DMS, you need one of the big ones.
Reviews
Real reviews, not written by me.
Left on Etsy, where they're moderated by someone who isn't me, across the OwnDesk product line. Names, dates and wording exactly as written.
★★★★★
“I’ve tried several similar programs, but this one is by far the most complete. It’s intuitive, user-friendly and works perfectly. Thank you so much.”
Aday · 7 August 2026 · OwnDesk customer
★★★★★
“Exactly what i was looking for. Was just one area i wanted to edit and Adrian messaged me back fast and upgraded it. Very Happy.”
Troy · 2 August 2026 · OwnDesk customer
★★★★★
“Great customer service from Adrian, I just downloaded and the first impression was very good. Looking forward to use it for the business real soon”
Francisco · 7 August 2026 · OwnDesk customer
★★★★★
“Really easy to use and makes managing employees much simpler”
Nicolas · 11 August 2026 · OwnDesk customer
From payment to working
Three steps, about two minutes.
Pay with card
Checkout runs on Stripe. Your card details never touch this site.
Download straight away
The link appears the moment payment clears, and arrives by email too.
Unzip and double-click
It opens with demo inventory loaded. Clear it in one click and start on your own lot.
If OwnDesk Dealer isn't right for your lot, email me and you get a refund — no questions. If something's confusing, you're writing to the person who built it, not a queue. English and Spanish, both spoken here.
Questions
Before you buy.
What is the best dealer management system for a small used car lot?
Is there free car dealer CRM software?
How do I work out my real cost and margin per vehicle?
Does it show ageing inventory and days in stock?
Can two people use it at the same time?
What do you need to run it?
See your own inventory and margins in it before you decide.
The live demo has real screens and demo inventory loaded — no sign-up, no credit card. If it fits, buying takes about a minute.
14-day money-back guarantee · instant download · one-time payment